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Marketing your way through an economic downturn
"Marketing Your Way Through An Economic Downturn" builds upon IPSOS global research findings to give advertisers recommendations about to how emerge from the crisis in a positive situation.
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Ipsos Political Monitor April 2009
Ipsos's April Political Monitor shows that among those absolutely certain to vote, the Conservative Party lead the Labour Party by thirteen points.
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Ipsos poll on 'smeargate' for the News of the World
Ipsos carried out a survey for the News of the World, looking at public attitudes to the recent email 'smear campaign' countroversy.
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The Imperatives for Customer Loyalty
This document presents the findings of research conducted by Ipsos and the Logic Group in January 2009. By taking a Britain-wide snapshot we asked customers what they were doing in the first month of the New Year, and asked them about their take on Loyalty.
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The wrong celeb may kill your brand before it's lived...
This article reviews a few recent advertising campaigns featuring celebrities. It then gives recommendations and alternatives to make effective ads.
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Wimbledon campaign an ace for Evian thanks to Ipsos ASI research
Evian's sponsorship of Wimbledon, evaluated using Ipsos ASI research, won the best use of research in a sponsorship campaign at the Hollis Sponsorship awards.
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Young People Omnibus 2009 Wave 15
Read our report which presents findings from the 2009 Young People Omnibus Survey of secondary school pupils, carried out by the Ipsos Social Research Institute on behalf of the Qualifications and Curriculum Authority (QCA).
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The Ipsos Global @dvisor
Key topics covered in this analysis include world citizen's attitudes on economic confidence, trade and regulation, trust of business, their most worrying issues and a unique segmentation on globalization and control.
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Thoughtpiece - The Technological Evolution
A look at how new technologies are influencing each other, the consumer, and research techniques.
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Muslim Women Survey
Ipsos conducted this study on behalf of the Equality and Human Rights Commission. The study investigates the views and attitudes of Muslim women, in particular, attitudes towards work, barriers to progression, religious practice at work and future aspirations.