Search
-
Ipsos @ Party Conferences 2025
From Brighton to Bournemouth, Liverpool to Manchester, Ipsos is on the road this autumn, bringing data-driven insights to the heart of UK politics. Join us at this year’s party conferences as our experts take the stage and share public opinion research.
-
Boris Johnson slight favourite with public if Kemi Badenoch falters – but half say none of the above or don’t know
Among 2024 Conservative voters, Boris Johnson is the clear favourite to succeed Kemi Badenoch, with 24% choosing the former PM. However, 2024 Reform UK voters are split between Johnson and Robert Jenrick.
-
Half of British women aged 18-50 have delayed or decided against having future children, with cost concerns main factor
The most likely reason cited by all those who have delayed or decided against having future children is the costs of raising children (39%), followed by the cost of living generally (36%)
-
Half say Labour is doing a bad job at delivering a mission-led government
While Labour leads as the party seen as most likely to achieve its missions to improve the NHS and break down barriers to opportunity, Reform UK leads on “taking back our streets”, and the Greens on clean energy.
-
Half of Britons say that Keir Starmer has changed Britain for the worse
Almost two-thirds (64%) say that the country is going in the wrong direction.
-
Public responds positively to NHS 10 Year Plan measures, but with some scepticism about its impact
New Ipsos polling in the UK suggests Britons are responding positively to the recently unveiled NHS 10 Year Plan, with public more likely to say will make things better for patients (35%) than worse (9%).
-
Economic optimism falls to lowest level for one year anniversary after GE since Margaret Thatcher in 1980
Ipsos Economic Optimism Index worsens to -56, with 68% expecting the economy to get worse over the next 12 months. Immigration remains the biggest issue facing the country, mentioned by 40%.
-
Just a quarter of British adults support resident doctors going on strike, half of pre-election figure
Over two in five (43%) Britons think the UK government is doing a bad job at negotiating with the trade unions, nearly double the figure recorded in August 2024.
-
One year on: Economic optimism has halved since July 2024 as 6 in 10 think economy will get worse
Ipsos' Economic Optimism Index stands at -44; an improvement from earlier in year, but 60% still think the economy will get worse over the next 12 months and only 16% say it will get better.