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Labour lead Conservatives by 20 points in first Ipsos voting intention poll of the General Election campaign
Highest number think Labour ready for government since late 2022 (47%)
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Starmer seen as more likely to offer Britain a fresh start and improve public services
43% think a Labour government with Keir Starmer as Prime Minister is likely to offer Britain a fresh start.
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British public more likely to think Labour has the best policies on the issues that matter most to them
The first Ipsos Campaign Tracker of the 2024 General Election asks the public which issues will be most important in deciding their vote and which party has the best policies on them.
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7 in 10 Britons believe policies of the UK government have contributed to rising cost of living
The Ipsos Cost of Living Monitor reveals that 61% of Britons believe that it will be at least a year before inflation returns to normal, if ever.
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Ipsos leading a major programme of work to enhance the evidence base of what works to improve adult numeracy skills
Empowering adults through numeracy: Ipsos' commitment to evidence-based practice
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The public prioritise access to primary and community care over hospital care
The public remain negative about standards of care in the NHS, albeit less so than in previous surveys – though are still pessimistic about what will happen to standards of care over the next year.
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Four in ten support plans to increase defence spending, but majority do not trust Conservatives to have right policies on defence
Twice as many Britons support the policy to increase spending to 2.5% of GDP as oppose it according to a new Ipsos poll
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A third of Britons support railway workers taking strike action
Ahead of upcoming disruption, a third of Britons support railway workers taking strike action while over half support Labour’s policy to renationalise passenger rail, according to Ipsos polling.
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Andy Burnham more popular in Manchester than Sadiq Khan in London or Andy Street in West Midlands
New Ipsos UK KnowledgePanel polling for the 2024 local and mayoral elections explores attitudes towards the most important issues to people’s vote in the upcoming local elections
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Navigating the Storm: Public priorities for the 2024 Election
Ipsos' latest report on the future of public services “Navigating the Storm: Public priorities for 2024 Election”.