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Public opinion on the COVID-19 coronavirus pandemic
In an uncertain world, reliable data matters. Ipsos experts share the latest research and analysis related to the COVID-19 coronavirus pandemic.
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Global Trustworthiness in the Oil and Gas Sector
The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…
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The UK is perceived as attractive and trusted by educated young people in Nigeria
Research conducted by Ipsos for British Council in 2020 aimed to understand how the UK is seen by educated young people across 36 countries internationally. The data from the research is used by British Council to inform strategy and programmes aimed at the target audience in relevant countries.
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Earth Day 2022: Global attitudes to climate change
A new Ipsos Global Advisor survey of 23,577 adults aged 16-74 in 31 countries found that climate change is a regular concern for half of people across a global country average.
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Embracing constraints is key to effectiveness: 2021 Effie UK Report
Embracing constraints, setting clear objectives, and sticking with long-running campaigns are key themes to the most effective UK campaigns during the COVID-19 pandemic, according to the latest Effie UK Report, released in partnership with Ipsos.
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Scots pessimistic about the economy and most say the UK will not exist in 10 years
A new survey by the Ipsos UK Knowledgepanel finds that both the Scottish and UK publics are fairly gloomy about our immediate economic prospects.
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Will it be all change for general insurance this year?
Jamie Talmage considers what impact changes to how home and motor insurance are priced this year will have on customer behaviour.
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Constructing your data house: From Foundations to Frameworks
From foundations to frameworks - Building a data strategy for public and private sector organisations, a new thought piece from Ipsos Data Advisory practice in the UK.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.