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Gen Z: grounds for optimism?
Are there grounds for optimism about Britain’s youngest generation, and what might this mean for government and labour market? Data suggests that despite the pandemic, inflation, and war, the British public’s optimism for today’s youth has risen gently. Generational analysis suggests the youngest cohort, Generation Z, feels a little less pessimistic about their economic situation compared with Millennials when they were a similar age. But are they really a more optimistic group or just a reversion to the mean after the Millennials’ tough experience entering adulthood in the shadow of the 2008 economic crash?
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Understanding Society 2022: What is the real cost of the cost of living crisis?
This edition of Understanding Society covers a diverse and varied array of topics relating to the cost-of-living crisis, and how the rising costs have been affecting British society. Ipsos researchers consider food insecurity, sustainable living, the housing market, generational divides, and much more.
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From the cost of living to sustainable living
A greener lifestyle is often seen as expensive but is the cost of living crisis changing this? Our research shows that UK households plan to make environmentally friendly changes due to, not despite of, the rising costs. These changes create opportunities to tackle two key concerns together and the public don't always see a trade-off. How can Government and businesses make the most of this and change the narrative to “it is cheap being green”? And what are the implications for encouraging sustainable behaviour change?
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What is the real cost of the cost of living crisis?
The cost of living crisis takes many forms. There’s the national crisis, the political crisis and the social crisis. In each case, social research has a vital role to play in exploring what rising prices mean for individuals and different groups, as we ultimately seek to answer: what is the real cost of the cost of living crisis?
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Foreword
Welcome to the 2022 edition of Ipsos Understanding Society from Trinh Tu, Managing Director, Public Affairs.
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Global predictions for 2023
Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.
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REACT Health and Wellbeing study: FAQs
Frequently-asked Questions (FAQs) for the REACT follow-up study from Ipsos and Imperial College London.
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The economy and inflation tied as the biggest issues for Britain, while concern about immigration also increases
The November 2022 Ipsos Issues Index shows Britons’ concerns continue to be primarily economic, although the level of worry about immigration has doubled since October.
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One in five Britons need advice on saving energy this winter
With energy bills increasing, new research shows many are in need to energy savings advice