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Selling the D word
This study supported Channel 4's BritDoc festival by investigating attitudes towards UK documentaries.
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Searching for the impact of empowerment
This report outlines findings from an Ipsos Social Research Institute study that attempts to assess the impact of empowerment on key outcomes.
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A New Reality: government and the IPOD generation
This report suggests some ways that politics can connect up with IPODs. It draws on the latest research into young people's attitudes in general and into successful consumer relationships, including branding. While IPODs do want a new relationship with government, different from the status quo, the good news is that we can learn from the relationships which are already working in other areas of their lives.
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A new way of working with Ipsos Scotland
Ipsos has established `Delivery', to add value to research findings by reviewing clients' business processes and analysing how these match performance measures
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Selling the D-Word
In support of the BRITDOC festival, part of the Channel 4 British Documentary Film Foundation, Ipsos MediaCT have undertaken primary research to investigate the perceptions of the documentary market in Great Britain and the opportunity beyond TV.
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Ipsos Wins Three Year National GP Patient Survey Contract
Ipsos has been commissioned to carry out the National GP Patient Survey for the next 3 years from 2008 to 2011.
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Ipsos Health Physician Paper
In a world facing a global credit crunch, political and pricing pressures are increasingly brought to bear within the physician's office.
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Understanding London Life
This report contains comprehensive analysis of Best Value Performance Indicator (BVPI) data for London
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Understanding Customer Relationships
Relationship marketing is a useful concept for understanding customers, but this paper looks at customer relationships from a different - and more holistic - perspective . It examines the extent to which the metaphor of personal relationships can be applied to interactions between individuals and companies, focusing on the customer relationship from the viewpoint of the customer rather
than the supplier .