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Political Behaviour Part 2: Mobilisation
In the second of three blogs in the run-up to the General Election, Ipsos's Chris Perry considers what can be done to mobilise voters and influence turnout behaviour.
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Cutbacks or taxes: what can we expect from the next generation of MPs?
With the outcome of the general election uncertain, it can be hard for our public services to plan for the next government. Becky Writer-Davies explores what it is that candidates say are their priorities for cuts and protection after the election.
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The economy, the NHS...what do voters really care about when casting their election ballots?
Anna Quigley from Ipsos writes for the Health Foundation on what voters really care about, and the importance of the NHS in current and past elections.
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Conservatives gain lead as Labour support declines
With just one week to go until Election Day Ipsos's latest poll for the Evening Standard finds the Conservatives gaining as Labour support declines.
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Economist/Ipsos April 2015 Issues Index
All change at the top as key concern about the NHS and the economy - key battleground issues - surges prior to the election in the April 2015 Economist/Ipsos Issues Index.
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Political Behaviour Part 1: Turnout
In the run-up to the General Election, Ipsos's Chris Perry looks at different aspects of political behaviour, why we vote and some of the key influences on voter turnout.
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SNP remains in a strong position as general election enters final week
SNP remains in a strong position as the general election enters final week, but Labour could still benefit from tactical voting, according to Ipsos's new poll for STV News.
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NHS continues to be top issue for British voters
Ipsos's April Political Monitor looks at which issues voters will influence their decision and which party they think has the best policies on each one.
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UKIP is the party the public least like to see influence a government, the SNP is second
In this month's Political Monitor, Ipsos asked the public which parties they'd least like to see having influence over the government in the event of a hung parliament.
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Ipsos Election Briefing
Ipsos's Election Briefing - held on 10 April 2015 - reveals the views of our elected (and unelected) politicians on how companies should act, industry favourability, lobbying, and the issues facing Britain today.