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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic
Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started
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Meet Tomorrow's Business Travellers
Ipsos UK has worked wth American Express Global Business Travel to understand views of business travel among different generations in the UK and US
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International Women's Day: Spotlight Projects in Public Affairs
To celebrate International Women's Day across Public Affairs, we wanted to explore various policy areas and projects completed over the past year and put spotlight on how they are able to contribute towards this year's theme of 'Accelerating Action'.
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Just one in three Britons can correctly identify the location of the Chagos Islands
33% of Britons can correctly identify the location of the Chagos Islands when given a series of options on a map – 45% say they don’t know where they are.
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Public Affairs Insights: Our Flagship Publications
Explore our thought leadership on the state of public opinion on politics and society, policy and public services.
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Navigating the AI Transition
Our research shows there is one essential factor that must underpin all efforts if the UK is to succeed in its AI ambitions: trust.
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Britons say Princess of Wales is the best cook in the Royal Family, consider Duke and Duchess of Sussex more celebrities than members of the Royal family
The public increasingly views the Duke and Duchess of Sussex more as celebrities than members of the Royal Family, and believes that the Princess of Wales is the best cook.