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US Trends
Explore Ipsos trends British perceptions of US President Donald Trump and the key policies of his administration.
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Labour seen as the biggest factor behind the country’s economic woes as three in five think a recession likely within next year
Three in five (61%) Britons think a recession is likely within the next year.
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Unlock the power of the creator economy
The Creator Economy is booming and with it, the opportunity for brands to drive real engagement through authentic voices.
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Trends - Economy
Explore Ipsos trends on the state of the British economy. This section presents our Economic Optimism Index, as well as overall perceptions of the economy and Chancellor of the Exchequer.
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Britain sees double digit drop in those who feel individual action on climate change is needed, as world passes 1.5˚c temperature increase
Britain has seen a 12 ppt decrease in the percentage of people who feel that individual action on climate change is needed. This trend has been replicated across the 32 countries surveyed, with particularly sharp declines in G7 countries.
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Trends - Royals
Explore how public opinion towards the British monarchy has evolved over time. This section presents long-term trends in attitudes towards the institution itself, alongside favourability ratings of key members of the Royal Family.
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The proportion of Britons saying there isn’t a “special relationship” with the US doubles in one year amidst concern over tariffs
Only three in ten (30%) Britons now agree there is a "special relationship" between the US and UK - a significant 17-point drop from previous year.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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“The NHS is broken but it’s not beaten”: Public opinion on A&E wait times
An Ipsos poll reveals concerns about the availability of beds in local A&E’s and how this impacts behaviour to seek care.
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The Financial Research Survey (FRS)
Unlocking Consumer Financial Behaviour: Insights to Drive Growth in Financial Services