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Election Campaign Marketing and Impact
The public's judgments of the parties and leaders plus impact of election campaigning
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Eastern Eye - Survey of British Asians' Attitudes
Eastern Eye Survey Confirms The Loyalty Of British Asians
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Guardian Unlimited Is MPs' Favourite Newspaper Website
In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
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How Britain Voted In 2001
MORI's estimates of how the votes - and the non-votes - were spread in the 2001 general election.
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What Shy Tories?
A brief word on the importance of the low turnout and its effect on the polls. MORI's final poll projection for The Times was Conservative 30%, Labour 45%, Liberal Democrat 18%; the "poll of polls" (average of all the companies' polls conducted during the final week) was Conservative 31%, Labour 45% and Liberal Democrats 18%. Both close to the final result (32.7%:42.0%:18.8%), and within the standard 3% margin of error for all parties - though, naturally, we would like it to be even closer.
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Sources of Information on Politics and the Political Process
Q From which, if any, of the following sources do you obtain information and news about politics and current issues?
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Socio-Political Activism
Q And which of these, if any, have you done in the last two or three years?
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MORI Polls in the 2001 General Election - Archive
An index to the various polls conducted by MORI before, during and immediately after the 2001 election campaign