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5 Years of Keir: A briefing to mark the 5th anniversary of Keir Starmer becoming leader of the Labour party
To mark the 5th anniversary of Keir Starmer becoming leader of the Labour party (4 April 2025), Ipsos UK has compiled our data on his personal approval ratings, as well as key indicators on his government’s performance.
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Truth vs. Entertainment: The allure of news influencers
Our latest data reveals human attitudes in all their complexity. Presented at the Anthropy National Gathering, we carried out research to understand not just what news our country was consuming, but why.
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Pulse Check - March 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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One in seven parents are not confident they know what their children are seeing or hearing online
Three in four parents (75%) say they are concerned about what children are seeing, hearing, or doing online.
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Too divisive to lead Britain? The British public share concerns – and positives – of Nigel Farage becoming Prime Minister
Main concerns about Farage becoming PM include him being too divisive to lead Britain, his closeness to Donald Trump and doubts that Reform UK have enough talent to lead a competent government.
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Reeves’ performance rating as Chancellor after Spring Statement nears same level as Kwarteng post mini-budget
Just one in five (19%) say that Chancellor Rachel Reeves is doing a good job, with half saying that she is doing a bad job (51%, up 7 ppts from mid-March, before the Spring Statement).
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Half of 16–34-year-olds trust news from online influencers, even with concerns about ‘widespread fake news’
Only 31% of Britons trust online news from influencers and individuals a great deal or a fair amount. However, this rises to half of 16–34-year-olds. 55% of younger people say they get online news from influencers every single day, despite thinking ‘fake news’ is prevalent.
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Over 2 in 5 Britons think utility and broadband companies are raising prices to increase profits, ahead of "Awful April"
76% of Britons say they are spending more on their typical household grocery shop than last year – 36% of whom are finding this difficult to afford.
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Personal assistants, the job role with the highest wellbeing and work-related quality of life in the adult social care sector
The Department of Health and Social Care (DHSC) recently published the findings from the first wave of the Adult Social Care (ASC) workforce survey, which was conducted by Ipsos in partnership with Skills for Care and University of Kent. Laura Dale and Claire Lambert look at the findings about the experience of personal assistants who support people with care and support needs to live more independently.
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COVID-19 five years on: Young people most likely to say they’re lonelier and spending more time looking at screens than before the pandemic
Six in ten (60%) young people say they spend more time looking at social media and screens since before the pandemic started