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Music Consumer Insight Report 2016
Ipsos Connect has partnered with IFPI to produce the Music Consumer Insight Report 2016, a global report exploring the behaviour of music consumers across 13 of the world’s leading music markets.
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More Than Words
Harnessing the language of images across social media platforms. Whilst reading words is still fundamental for how we communicate, a picture really can tell a thousand words, and this opens up different opportunities for brands to communicate with consumers.
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Ipsos Update - September 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Just over half of females 65+ have accessed the internet over the last three months
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Feeding the Machines: A Prognosis for Programmatic
"Programmatic" media buying can be defined as the use of software programmes to buy advertising space.
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How Nicola Sturgeon could win a second independence referendum
Support for independence is higher than at the start of the first Scottish referendum campaign, writes Mark Diffley for the New Statesman.
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Raising Your Game
With good planning, implementation and evaluation, well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
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Advertising, Reality, the World - According to Pokemon Go
Does Pokйmon Go sit at the confluence of new trends shaping advertising and the world in 2016? Can it illustrate how brands could best answer people's current aspirations?