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Virtual Reality: Which Sectors have the Biggest Appeal for Consumers?
Virtual Reality(VR): Which sectors have the biggest appeal for consumers?
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Six in ten prefer to be British than of any country on earth
Six in ten British citizens agree they would rather be a citizen of Britain than of any other on earth, according to new research among 1,052 British Citizens.
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It's good to talk: organ donation and the importance of making your wishes known
For Organ Donation Week, Josie Lloyd and Charlotte Simms blog on recent Ipsos polling on organ donation and whether it aligns with current legislation.
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Ipsos Research Highlights - August 2016
Ipsos's Research Highlights for August 2016 includes the latest from the US presidential election and the new PM starts with a honeymoon among the public.
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The Reality of Rio: Was this really #Apocolympics Now?
Does the trending hashtag #Apocolympics reflect a new reality with regard to people's relationships with big global events and organisations?
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A tipping point for banking?
Following the recent Open Banking reforms announced by the Competition and Markets Authority, Callum Watling writes about how new technologies are reshaping the banking landscape and changing the way consumers interact with money.
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Are Business Executives with big budgets your customers?
Global Business Influencers, being the most senior people in medium and large sized businesses, are majority c-suite, with large budgets and work across multiple business areas. For B2B marketing and communications they're your most important customers.
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Side-by-Side Social Intelligence
As people's lives become increasingly social, social data is as a rich source of insight for understanding people. By adding structure to unstructured conversations, we can quantify and robustly integrate with other data sources to drive value from social media.