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Britons want Starmer to prioritise the NHS as they predict a Labour victory
Healthcare stands out as the public’s clear short-term priority for a Keir Starmer-led government, followed by dealing with the cost of living, according to the May 2024 Ipsos Political Monitor.
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New deliberative research shows that participants prioritise improvements in primary and community care over secondary care
The research, conducted by Ipsos for the Health Foundation, also shows that participants want improved health services, and are willing to pay more taxes to achieve this – with conditions attached.
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Britons believe Rishi Sunak more likely than Keir Starmer to be booed or get no points were he to represent the UK at Eurovision
The public has little faith in either the Prime Minister's or Keir Starmer's musical talents were either chosen to represent the UK at the Eurovision Song Contest in Malmö.
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John Swinney preferred by SNP voters, but wider public more likely to say Kate Forbes would be best First Minister
When the Scottish public are asked how a list of possible contenders might perform as First Minister, John Swinney and Kate Forbes are neck and neck for the top spot in this new Ipsos Scotland poll.
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Cyber Security Breaches 2024
The Department for Science, Innovation and Technology (DSIT), in partnership with the Home Office, commissioned Ipsos to undertake research to explore the UK’s cyber resilience, aligning with the National Cyber Security Programme.
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Scots agree it’s time for a change, but are unsure if Labour can make the changes they want
With a general election a certainty at some point in the next 10 months, a majority of people in Scotland would like to see change, according to the latest poll by Ipsos in Scotland.
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Two thirds of Britons are unaware of free childcare extension
New polling from Ipsos has found that the majority of Britons were unaware of the government's new childcare benefit (70%), falling to 43% of parents with children up to age five.
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Public ratings of the SNP fall over Humza Yousaf’s first year as First Minister
A year on from becoming First Minister, Humza Yousaf remains less popular among the public than Nicola Sturgeon was when she left office.
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Global Happiness 2024
The new edition of Ipsos’ Global Happiness report finds there’s been a slight dip in happiness year-on-year as economic and political clouds loom overhead.
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Public Affairs International Women's Day Project Showcase
Public Affairs mark International Women's Day with 6 interviews on 6 key projects that have a gender element.