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Britons most confident that Reform UK has a good plan to change Britian – but over half not confident in any party
The public has more confidence in Reform UK to deliver change than any other party. 34% of people believe they have a good long-term economic plan, and 38% think they have a good plan for changing Britain generally, placing them ahead of both Labour and the Conservatives on these measures. However, a majority of Britons are not confident in any party.
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Pulse Check - April 2025
Reform UK: local elections, big test.
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape. -
Pulse Check - Tariff Special - April 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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Pulse Check - March 2025
Stay informed on the latest shifts in public opinion and political sentiment. Pulse Check delivers key insights from Ipsos' data on politics and public services to help you navigate the evolving landscape.
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Two in five Britons think they are worse off since Labour was elected
A new Ipsos Political Pulse survey, conducted from the 8th – 11th November, reveals the Labour government is facing considerable headwinds in public opinion, despite Conservative support remaining low.
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Labour and Starmer approval ratings continue to drop as government nears 100 days in power
Over half (52%) of Britons are unfavourable towards Starmer (joint highest as Labour leader).
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Labour’s favourability ratings fall in Scotland
Labour’s favourability ratings fall in Scotland as the majority of Scots make a grim assessment of the country’s economic condition according to the latest Ipsos Scotland Political Pulse.