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Introducing our new voting intention methodology in Scotland
Ipsos shifts to online random probability KnowledgePanel for Voting Intention polling in Scotland.
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SNP out in front in Scotland as Starmer’s satisfaction ratings fall
New Ipsos polling for STV News shows the SNP on a 31% share of General Election voting intention, nine points ahead of the Labour Party.
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Reform's Ipsos record 9-point lead over Labour, as public satisfaction with government nears lowest point recorded under a modern Labour administration
Labour’s 25% voting intention is the lowest share Ipsos has recorded for Labour since October 2019.
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Introducing our new voting intention methodology
Why Ipsos is shifting to online random probability KnowledgePanel for Voting Intention polling.
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How the voters voted
Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
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What is an Exit Poll and how does it work?
How does the Ipsos Exit Poll work? Mike Clemence reveals how the data behind the Ipsos Exit Poll, provided to BBC, ITV and Sky to reveal at 10pm on General Election Night, is gathered and calculated to determine the likely result of the election
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Missons, Milestones and Priorities
Track the government's performance on its key missions, milestones, and priorities.
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Labour holds 18 point lead over the Conservatives in final Ipsos election poll
Labour maintains a strong lead over the Conservatives according to the final Ipsos opinion poll of the 2024 General Election.