The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Findings of an Ipsos poll conducted on behalf of Thrivent Financial
Below are five charts on the stories Americans are paying the most attention to and the stories Americans care most about
Vicks Scores Grand Prize with NFL Inspired Ad, Additional Clients Take Home Big Prizes at Annual Advertising Research Awards
Most Global Internet Users Turn to the Web for Emails (85%) and Social Networking Sites (62%)
American-Made Furniture Seen as High Quality Quality Is One of the Most Important Factors in Purchase Decision
Seven in Ten (73%) Think Living Better Needs a Plan, Three in Ten (27%) Say Life Isn't Something You Can Plan