The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Large Segment Of Americans Rely On Circulars, Ipsos-Insight Study Shows
Most Say HDTV Still Too Expensive
Consumer Interest In Small And Big Ticket Items Down From 2003
With Ipsos Ideas, Discover The Best Recipes For Brand Management
Ipsos Loyalty Employees Take Home Excellence In Service Research Award For 2004 From The Journal of Service Research
Professionals Know Software Piracy Is Risky And Wrong; Workplace Policies Appear To Curb Violations, Increase Compliance
Drop In Consumer Confidence Indicates Concern About Economy's Direction Under Bush
