The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Despite Shrinking Budgets, Less than Half Say They Are Likely to Look for Online Coupons
Research from PayPal and Ipsos OTX MediaCT Highlights Opportunity for Retailers to Take Advantage of M-Commerce Momentum Among "Dual Owners" of Tablets and Smartphones in the U.S.
Concerns About Jobs Weigh on Consumer Sentiment
Parents Believe Their Children Should Learn Money Management at an Earlier Age Than They Were Taught as Kids