The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Consumer Sentiment Edges Down as Most Indicators Show Stability
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
Five charts on how Americans view Hunter Biden’s guilty verdict and how it compares to Trump’s guilty verdict.
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely
