The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Online Music and the Rise of the Empowered Music Consumer
The Evolution of Package Testing
Greg Mahon To Lead Market Research Firm's Financial Services Team In The U.S.
Global Newsletter Ipsos Ideas Examines Iraq's Effect on Public Opinion and Bush's Reelection Plans
The Ipsos National Index of Consumer Attitudes and Spending by Household
Operating profit up 17.6% Net profit up 23.9%
Topline Results Are Now Available
Children's Book Industry Hoping Harry Will Fuel Final Six Months Of 2003 After Mixed Start To The Year, Ipsos Research Shows
