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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Consumer & Shopper

On the 10th Anniversary of NAFTA . . .

More Americans (48%) Believe They're NAFTA Winners, Compared to Canadians (38%), Mexicans (30%) However, Canadians (44%) Most Likely To Want Closer Trade and Economic Ties with NAFTA Partners, While Americans (39%) Most Likely to Want Status Quo . . . And Mexicans (33%) Most Likely to Want Less Trade, Economic Ties
8 December 2002
Consumer & Shopper

Ipsos-Reid CASH Index: Below 90 For Fifth Straight Month, In Sharp Contrast to Optimism of First Half of Year

CASH Index Fell Below 90 in June and Has Never Recovered; Was Near or Above 100 Most of the First Five Months of 2002
5 December 2002
Media & Brand Communication

Americans Continue To Embrace Potential Of Digital Music

Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002 Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded
4 December 2002
Society

More Consumers Are Asking Their Doctors for Drug Samples - By Name

Ipsos PharmTrends Finds Patients Increasingly Savvy
4 December 2002
Consumer & Shopper

Technologies With Clear Benefits Will Win This Holiday Season

Faced With A Glut Of Technology Offerings, Budget-Conscious Consumers Will Turn To Smaller-Ticket Products They Understand, Suggests Ipsos-Reid Survey
25 November 2002
Corporate

Continuing Growth

Revenues in the First Nine Months of 2002 up 12.2% Organic Growth in the First Nine Months of 2002 : 7.8%
15 November 2002
Consumer & Shopper

Ipsos-Reid CASH Index: Remains Low, At 74.9, But Change Since QII Suggests Poor Consumer Attitudes May Not Translate Directly Into A Poor Holiday Shopping Season

But In The Longer-Range, Continued Low Scores On Job Prospects May Indicate Consumers Assume A Continued Slow Economy In Early 2003
12 November 2002
Consumer & Shopper

Most Internet Users Will Be Online Shoppers This Holiday Season

Books and Videos Top the Shopping List, Followed by Music, Clothes, and Hardware/Software Computer Hardware and Software will be on the Holiday List for 1-in-3 Online Shoppers Almost No One Wants to Make a Gift of Cheap, Pirated Copies of the Real Thing
12 November 2002