The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Vicks Scores Grand Prize with NFL Inspired Ad, Additional Clients Take Home Big Prizes at Annual Advertising Research Awards
Most Global Internet Users Turn to the Web for Emails (85%) and Social Networking Sites (62%)
American-Made Furniture Seen as High Quality Quality Is One of the Most Important Factors in Purchase Decision
Seven in Ten (73%) Think Living Better Needs a Plan, Three in Ten (27%) Say Life Isn't Something You Can Plan
