The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
01 July 2025
Time
10amPT/1pmET
Below are five charts on consumer confidence and expectations for the future
Consumer Confidence Rebounds Following Three Month Decline
Respondents in across 29 countries prefer goods made in the European Union, Japan, and China to goods made in the United States
Findings of the fourth edition of the Ipsos LGBT+ Pride Report
With a majority of Americans concerned that tariffs could impact their ability to afford essential healthcare, pharmaceutical companies and healthcare providers must understand how these anxieties vary by demographic in order to communicate effectively.
With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year
A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.
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