News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

AP/Ipsos Poll: Honesty, Integrity Trump Policies For People When It Comes To Presidential Candidates

RBC CASH Index: U.S. Consumer Confidence Weakens On TheHeels Of Stock Market Tumble

Unable to shrug off the effects of the recent sharp drop in the stock market, consumer confidence weakened in March, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index, which measured the attitudes of 1,000 Americans earlier this week.

AP/Ipsos Poll: Bush Creeps Up From All-Time Low Mark In Poll

Creating Advertising That Works

An interview with Ipsos ASI's John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing

Tell It Like It Is

The New Face of the Audio/Video Digital Landscape

A conversation with Matt Kleinschmit, Vice President, Ipsos Insight Technology & Communications

Tapping into the Hot Chinese and South Asian Marketplace

Gimme! The Human Nature Of Successful Marketing, Explores Why So Many Ads Fail ... And Why Great Brands Succeed

Author Of New Book Says Advertisers Must Recognize How We Are Emotionally Wired For Their Marketing Efforts To Succeed