The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
Younger Consumers Lean Toward Free Downloads, While Older Consumers Lean Toward Free Streams, According To Recent Research Conducted By Ipsos Insight
Ipsos Loyalty Co-Author Recognized For Significant Research Testing Net Promoter Claims
Only a Minority (46%) of Concerned Investors Have Made Changes to their Portfolio as a Result of Market Fluctuations
Although the holiday season has arrived, U.S. consumers are not feeling very merry, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
