News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

Management Teleology: What's Wrong with Finding What You're Looking For

Making Employee Engagement a Focus

Power Your Ads With Brand Link

Brands and Emotions

How Advertising Researchers Now Measure Emotions And Their Effects On A Brand

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Text Messaging and Email Dominate Wireless Internet Access

Consumer Study Shows Video Game Console Purchasing Behavior May Be Influenced By Vibration Feedback Technology

Ipsos Insight Study Shows Consumer Expectations Of PS3, Xbox 360, And Wii Portend Potential Market Share Shift For Sony, Microsoft, And Nintendo

Supplement Use Remains Strong; Consumer Confidence Declining

Nearly Two-thirds Of American Adults Take Dietary Supplements

RBC CASH Index: U.S. Consumer Confidence Increases Sharply

Consumer Sentiment Soars To Seven-Month High