The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
President Trump's approval rating is steady at 39%, healthcare remains the most important problem for Americans
Concerns about gun violence or crime have increased since last fall
Ipsos, in partnership with BuzzFeed News, has examined how gun owners feel about gun control and recent policy proposals. Findings show that NRA members are less likely to support policies, compared to non-members.
President Trump's approval rating holds steady at 40% while Jared Kushner takes the top spot in the Wh'Exit Poll.
To mark International Women’s Day, and in the wake of the #metoo campaign, a new global study by Ipsos in collaboration with International Women’s Day across 27 countries highlights the level of concern people around the world have about a number of equality issues.