The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
The Evolution of Package Testing
Greg Mahon To Lead Market Research Firm's Financial Services Team In The U.S.
Global Newsletter Ipsos Ideas Examines Iraq's Effect on Public Opinion and Bush's Reelection Plans
The Ipsos National Index of Consumer Attitudes and Spending by Household
Operating profit up 17.6% Net profit up 23.9%
Topline Results Are Now Available
Children's Book Industry Hoping Harry Will Fuel Final Six Months Of 2003 After Mixed Start To The Year, Ipsos Research Shows
Doctor's Role Greatest When Rx Product Moves To OTC, Reveals Ipsos PharmTrends174
