The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
American SBOs Give Out More Business Cards More Frequently (+16 Per Month) and at More Locations Than Americans
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
New Archetypes Offer Deeper Insight into CPG Innovations
Servicios de investigaciуn cualitativo de Ipsos UU se centra en el segmento creciente de poblaciуn de Estados Unidos
Qualitative Research Suite from Ipsos UU Focuses on Growing Segment of US Population
