The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
How do your physical, digital, and contact centre channels stack up against the competition? How is your customer service performing?
Five charts on where Americans stand on the state of democracy
30 April 2025
Time
11amPT/2pmET
28 April 2025
10amPT/1pmET
06 May 2025
The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q1 2025 is down from Q4 2024
The March Reuters/Ipsos Core Political shows that Americans are concerned about political extremism or threats to democracy and the economy.
Sentiment falls sharply among Latin American countries.
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