The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
At the same time, most Americans report experiencing more frequent and intense unusual weather and extreme heat
New Ipsos poll finds that roughly one in six Americans report having used a generative AI program like Chat-GPT or DALL-E
Torongo, an accomplished researcher and authority on survey design, has conducted influential research for key clients since joining Ipsos.
22 June 2023
Time
10amPT/1pmET
06 June 2023
02 June 2023