The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Pioneer In Access Panel Development Joins Survey-Based Marketing Research Firm In Washington, DC
Moves Strengthen Global And North American Leadership Teams
Ipsos Magazine Examines The Connections Between Customers' Attitudes And Their Experience
Barriers To Considering New Wireless Applications Are More About Device Or Budget Overload Than Performance Concerns
