The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
Whether they use chatbots as an all-in-one information source or depend on AI-powered search engines, AI is already helping Americans make decisions.
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
Survey finds over 90% of parents view features as helpful in supporting their teens on the platform.
New Ipsos poll also finds a majority hold positive opinions of reading, but many say it is not a priority.
Adults ages 50-75 want their healthcare provider to make them aware of Multi-Cancer Early Detection (MCED) tests so they can take action
Five charts showing where Americans stand on tariffs and how consumers may react to Trump’s newest tariffs
