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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Corporate

[WEBINAR] Activating Success: Unified Marketing Measurement Best Practices

21 June 2022

Time

10amPT/1pmET
Corporate

Synthesio, an Ipsos company, joins the Twitter Official Partner Program

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.
30 March 2022
Society

Ipsos Core Political : Presidential Approval Tracker (03/30/2022)

This week’s Ipsos’ Core Political finds most Americans believe the country is off on the wrong track as President Joe Biden’s presidential approval rating stands at 42%.
30 March 2022
Corporate

Ipsos taps veteran leader as new President and Chief Human Resources officer for North America

Ipsos, one of the world’s leading research and insights organizations, today announced the promotion of Liz Osterhus to president and chief human resources officer for North America.
30 March 2022
Corporate

Ipsos appoints Whitney Krause James as service line President, Ipsos U.S.

Ipsos, the world-leading research and insights organization, has appointed Whitney Krause James as a President of the US organization, where she will lead several lines of business.
30 March 2022
Society

Global consumers support shift from fossil fuels as they expect spike in energy prices to reduce their purchasing power

Many more blame price increases on market volatility and geopolitical tensions than on climate change policies: Ipsos survey for the World Economic Forum
30 March 2022
Society

After a turbulent 2021, small businesses find some stability

That said, new Ipsos/MetLife/U.S. Chamber of Commerce poll finds this stability masks some profound challenges small business owners are facing with inflation and supply chain issues.
29 March 2022
Society

For Latino Americans, the U.S. offers opportunity but also discrimination

New Axios-Ipsos poll in partnership with Telemundo finds differences by age in perceptions of opportunity in the U.S.
29 March 2022