The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
The latest polls and analysis on sports and sports betting in the U.S. and around the world.
Five charts on how Americans feel about processed foods
Americans are more freaked out about AI than most of the rest of the world. The Ipsos Consumer Tracker offers some potential explanations.
Americans' attitudes on AI art have soured since 2023, according to the Ipsos Consumer Tracker.
Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.
Between Lent and "No Buy" day, what (if anything) are Americans quitting? The Ipsos Consumer Tracker has the answers.
One in four Americans say they have stopped purchasing from a company due to politics or current events, according to the Ipsos Consumer Tracker. Sticking with it is another story.
Consumer Confidence Continues Unsteady Start to 2025 as Expectations Index Falls Sharply
