The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Warren Frankel Joins Ipsos Observer as President for North America
Duke-Ipsos Research Center Announces Kimberly-Clark to Join as the Eighth Board Member
Ipsos ASI Strives for Better Results with Updated Brand Value Creator (BVC)
