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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Society

Americans view country as deeply divided, but believe most have much in common

Shared fundamental values unite Americans
29 April 2024
Society

How a (hypothetical) conviction in Trump’s criminal cases may affect the election

Below are five charts on where Americans stand on Trump’s trials and how they might react to a conviction
26 April 2024
Society

[WEBINAR] The Inside Track: 2024 Election Briefing

28 May 2024

Time

10amPT/1pmET
Society

April 2024: Consumer confidence largely up in Europe

In contrast, sentiment is mixed in the Asia-Pacific and Latin America.
23 April 2024
Society

Why Americans think streaming TV is only getting better

49% of Americans agree that the quality of content available to them on streaming platforms has improved in the past year, according to the Ipsos Consumer Tracker.
22 April 2024
Society

Strong generational differences emerge in our news consumption

Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.
19 April 2024
Society

Men are more confident in their ability to spot fake news or AI content

Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.
19 April 2024
Society

How the Middle East might impact Biden’s presidential campaign

Below are five charts on how Biden’s handling of the Israel/Hamas war may be affecting his level of support among the Democratic base and whether it might come to haunt Biden come November
19 April 2024