The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
10 December 2024
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Below are five charts on five key trends in public opinions that proved more impactful than not over the past year
Consumer Confidence Shows Stability As Expectations Index Rises
Appointment serves to recognize Gudding’s leadership in the insights industry
Forthcoming report to offer exclusive insights on leading brands and key differentiators in online grocery shopping
New Ipsos survey offers an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform
04 December 2024