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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
4 August 2025
Society

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
4 August 2025
Corporate

Ipsos Further Strengthens Its Presence in the Scandinavian Market

Two new acquisitions push Ipsos to top among survey-based market research companies in Northern Europe.
3 September 2002
Consumer & Shopper

Ipsos-Reid CASH Index: Consumer Attitudes Stagnate at Low Level

Ipsos-Reid CASH Index Remains Mired in Negative Territory
21 August 2002
Corporate

Ipsos Mid-year Financial Report 2002

Ipsos Revenues Increase By 13%, Organic Growth: up 7.3%
19 August 2002
Society

Ipsos-Reid/Cook Political Report: Voters Believe Republicans Control Congressional Agenda: Overall, 55% Say Republicans in Control, 32% Democrats

Democratic Voters Say Republicans in Charge, 73%-20% Republican Voters Split: Only 40% Say Republicans in Charge, 45% Democrats Independent Voters Say Republicans in Charge, 46%-27%, with Many Not Sure 41% Prefer Republican Control, 45% Democratic After Midterm Election
19 August 2002
Society

Are Pharmaceutical Drug Prices Justified By Research & Development Costs?

Poll in 12 Countries Shows That What You Think Depends on Where You Live
12 August 2002
Consumer & Shopper

Ipsos-Reid CASH Index: Consumer Attitudes Make Solid Recovery

Recovery Across All Key Factors: Ipsos-Reid CASH Index Still in Negative Territory, But Rising
6 August 2002
Society

Ipsos-Reid/Cook Political Report: DEAD HEAT!

Partisan Preference for Congressional Control is All Tied Up, 43% Prefer Democratic Control, 43% Republican But Advantage to the Democrats Right Now
5 August 2002
Consumer & Shopper

One-Fifth (21%) of American Workers Are Personally Aware of Fraud in their Workplace

However, While Eight-in-Ten (80%) Employees Say They Would Report on A Co-Working Stealing from Employer . . . Of Those Who've Had the Chance Less Than Half (43%) Actually Did Inflating Expense Accounts (50%), `Cooking the Books' (50%), and Pocketing Cash Sales (48%) Seen as Biggest Problems
5 August 2002