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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

4 August 2025

Society

Cultural Intelligence: Key insights, data and solutions

Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
7 August 2025
Society

Gen Z: Key takeaways, data, and strategic insights

Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
7 August 2025
Society

Views from Mexico, Canada & The US: Trade & NAFTA

With the third round of NAFTA negotiations set to begin in Ottawa, Canada this weekend, Ipsos sought to better understand perceptions of free trade and NAFTA amongst those who it impacts most – citizens in the United States, Mexico and Canada.
21 September 2017
Media & Brand Communication

Most Americans Prefer Marvel to DC Movies

Ipsos Poll on Movie Universes
20 September 2017
Society

Reuters/Ipsos Data: Core Political (09/20/2017)

In the latest Reuters/Ipsos Core Political, President Trump’s approval is 39%
20 September 2017
Society

Most Physicians Wish They Could Spend More Time with Patients & Truly Get to Know Them as People

However, A Majority Admit That They Often Find Themselves Writing Prescriptions or Referring Patients Due to Time Constraints
20 September 2017
Society

Global Perceptions of Development Progress: ‘Perils of Perceptions’ Research

These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation. This study investigated knowledge of major development progress, expectations of the future and the main issues worrying the world at this moment.
18 September 2017
Society

Majority of Americans Don’t Understand the Presidential Procedure for a Nuclear Strike

Ipsos Poll on Behalf of NPR reveals Americans' knowledge and attitudes about North Korea and a potential nuclear conflict.
17 September 2017
Society

Majority of Men Say They Would Be Likely to Take Hormone Pill or Injection as a Means of Birth Control, Regardless of Their Relationship Status

Eight in Ten Women Would Trust Male Partner to Take Contraceptive if Relationship was Long-Term, Though Trust in Partner Declines Notably for Short-Term Relationships
14 September 2017
Society

Racial Attitudes Poll in Partnership with UVA Center for Politics, via Reuters/Ipsos

Ipsos and Reuters conducted a poll in conjunction with the UVA Center for Politics in an effort to explore American attitudes about race.
14 September 2017