The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
According to the August Reuters/Ipsos Core Political survey, Americans express divided views on the most important problem facing the country.
Concern about youth mental health is widespread and views on the role of AI and technology in schools are divided, according to the 2025 Ipsos Education Monitor.
But Half (48%) Would Find it Easy
ARF Awards Grand Prize to Ipsos OTX's Shelley Zalis
India (45%) And China (42%) Most Likely To Believe Aliens Are In Our Midst
Majority of Global Consumers Equate Store Brands with National Brands on Essential Brand Attributes
United States (60%) Leads the 22 Countries Surveyed As Having Witnessed Abuse
Many Unaware Of the Breadth of Services Offered, But View Agencies More Positively Upon Learning More about Them
Client Satisfaction Survey from MarketResearchCareers.com Names Ipsos as Top Firm in the U.S.