The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
One in five Americans say that the conviction of Donald Trump is important to how they will decide to vote and that they are less likely to support Trump in November.
Five charts on how Americans view Hunter Biden’s guilty verdict and how it compares to Trump’s guilty verdict.
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
The latest Reuters/Ipsos poll finds most Americans believe Hunter Biden had a fair trial
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely
Below are five charts on how indicators like presidential approval and betting odds have (or haven’t) changed post-conviction
