News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

[WEBINAR] Behavioral Science Principles for Better Digital Advertising

[EVENT] ASCO Annual Meeting

Reuters/Ipsos Data: Core Political (05/04/2018)

This week’s Reuters/Ipsos Core Political release presents something of an outlier of our trend. Every series of polls has the occasional outlier and in our opinion this is one. So, while we are reporting the findings in the interest of transparency, we will not be announcing the start of a new trend until we have more data to validate this pattern.

How do Americans feel about various institutional symbols and identities?

Certain values are important across all parties, but many concepts continue to display a partisan divide.

Most Americans Say That the Design of a Product’s Packaging Often Influences Their Purchase Decisions

Products Packaged in Paper/Cardboard Perceived as Being More Attractive and Higher Quality by Roughly Two Thirds

Teachers relying on second jobs, debt to make ends meet

In light of recent teacher strikes, Ipsos and NPR examined teachers’ views on pay, unions, and more

Socialist Ideas in 2018: Karl Marx's Legacy is Manifestly Complex

On his 200th birthday, Karl Marx's ideas persist around the world, in some places more than others, but it's complicated. While majorities worldwide embrace free market competition, many also embrace ideas rooted in Marxist ideals such as free education, healthcare, and even a right to universal income.

Over Half of Americans Report Feeling Like No One Knows Them Well

Fifty-four percent of Americans report feeling as though no one knows them well at least sometimes, if not always. Additionally, at least two in five also say they sometimes/always feel as though they lack companionship, that their relationships are not meaningful, that they are isolated from others, and/or that they are no longer close to anyone.