The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Below are five charts on where Americans stand on inflation
One in four Americans say their net worth has increase since the start of the year
Consumer Confidence Stable For Second Consecutive Month
With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
15 September 2025
Time
10amPT/1pmET
16 October 2025
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