The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
Swedish consumer confidence falls below 60 for the first time in nearly two years. Saudi Arabia regains a value over 60 for the first time in more than two years.
One third of Americans plan to shop on Black Friday, traditionally the biggest shopping day of the year in the United States.
It’s taking much bigger jackpots to pique people’s interest in the lottery, than ever before
Following the midterm elections, President Trump's approval rating remains steady.
