News & Events

Americans think America’s greatness continues to decline

When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.

A plurality of parents expect to spend the same on back-to-school

Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker

No way forward

Weariness with COVID is baked in at this point, but there is little consensus on how the nation should move forward.

What the Future Podinar: Aging

U.S. consumer confidence regains most of its recent losses

Current and investment sentiment rebounds as Omicron recedes and stock market rallies

Ipsos leaders named among the 50 most influential people in social analytics

Sandro Kaulartz, chief research officer for Ipsos SIA, and Steve Reeves, VP of Healthcare Digital Strategy & Social Intelligence in Ipsos’ Healthcare organization, honored on the Social Intelligence Lab’s first-ever Social Intelligence Insider 50

Americans are excited for the Super Bowl (and the ads) again

With ratings high, brands can expect to get good value for their airtime spend on TV’s biggest day

Ipsos Core Political : Presidential Approval Tracker (02/09/2022)

This week’s Ipsos’ Core Political shows that Americans remain mostly disapproving of President Joe Biden’s performance in office.

Love (and business) unlimited: Valentine's Day has gone global

Valentine’s Day is now widely celebrated all over the world: Majorities in most of 28 countries surveyed plan to do something special with their loved one this February 14.

What a difference a (cresting) wave makes

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.