The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
15 December 2021
Time
10amPT/1pmET
A new Ipsos poll on behalf of Shutterfly finds that a majority of Americans are interested in receiving traditional holiday cards
We investigate what pies and sides are most likely to make an appearance at the Thanksgiving table, as well as America's views on holidays more generally, and who sleeps best at night.
Just under half will host Thanksgiving meals in their homes
New Ipsos poll, conducted on behalf of the National Alliance on Mental Illness, shows strong desire for mental health professionals to lead mental health crisis response efforts.
More Americans express concern about climate change, but will that translate to large-scale change in the way we live and operate?
02 December 2021
7amPT/10amET