The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Americans Divided On How to Reduce National Deficit
Ipsos Knowledge Summit Examines the Link between Local and Global Marketing
Across All Ages, Only One in Five Full-Time Employees Feel Their Education Fully Prepared Them for Their Current Job
QualTV Delivers the Real Scoop on Market Research Reports
Script Your Future Campaign Encourages Patients to Take Their Medications as Prescribed
Citizens in 24 Countries Assess the Current State of their Country's Economy for a Total Global Perspective
Seven in Ten Prefer Supporting Causes through Everyday Purchases
Research Company's North America Headquarters Relocates to New York's Time-Life Building
