The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
The Level of Awareness of Other European Leaders is also Very Poor, with Only Three Obvious Exceptions: Merkel, Cameron and Hollande
Whether searching for content to share with their children or multi-tasking during family television time, Millennial Moms increasingly turn to digital sources
Ipsos InnoQuest Recognized for Archetype IQ System at Annual Gala
But Support for Specific Actions Weaker, Especially for Military Action
Mobile Web App Optimizes Online Community Experience Through Responsive Design
More Than One Out of Four Globally Watch TV on a Computer or Laptop
Citizens in 25 Countries Assess the Current State of their Country's Economy for a Total Global Perspective